Finally, multi-level and network marketing companies are taking a giant step forward in providing their downlines with automated marketing systems. They will have moved in to the 21st century and so are using technology to help people build their multilevel marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one coffee shop presentation out of Starbucks and onto the net with sites such as for example gotomeeting.com, where the same presentation can be given to an organization all at once, instead of to one person at a time. These businesses are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and are doing what to help their multi level marketing builders become successful more quickly and easily than previously. Let’s now talk about the automated marketing system that actually leads an interested prospect, step by step, to the desired end result of becoming an associate of your multilevel marketing downline.

So, what exactly IS an automated marketing system? Usually it contains several key components. The initial and most important element of the system is really a lead capture page, also known as a landing page. This can be a web page that someone may visit due to advertising, either online or offline, to find out more information about something, service or business. Usually on the lead capture page of the automated marketing system there’s some cleverly written copy, or even a video to allow them to watch, which will cause the individual to want more information and go further down the line toward becoming a member of your organization. A very important feature of the lead capture page is the opt-in form. This form asks the person viewing the site to offer you her or his name, email address, and if you desire, even their contact number, before you provide them with more information.

That’s really exciting, because this one step, and whether or not they choose to go on it, is what separates the information gatherers from the people who find themselves hot for whatever it really is you will need to offer. Do you realize the importance of what I just wrote? Individuals who complete the opt-in form have raised their hands and showed you they are very interested in what you have to offer, and they are giving you permission to advertise to them. Each person who opts directly into your site becomes what’s known as a pre-qualified lead, which means they will have just pre-qualified themselves as an interested prospect! Which has just eliminated the majority of the work for you in finding out who would like to hear your story and who doesn’t. With that one landing page, how many people did you must speak to in order to obtain their contact information? Typically, zero one! Sure, occasionally you will speak to someone in the course of your day and verbally send them to your website (landing page).

Even right there in that one step do you see how the conversation has changed? marketing automation You aren’t trying to sell the complete idea right there and set up another meeting with them, you are just sending them somewhere to get more information on their very own, and if they would like to know more, they’ll let you know! More importantly though, with this particular automated lead generating marketing system, once you get all the components ready to go and you are driving traffic to your website (more about that in a forthcoming article), it is on autopilot for you personally! Are you starting to understand how valuable this type of automated marketing system can be?

After the reader has opted in to receive more information, this is where the MLM companies with automated marketing systems truly deliver. Some really great companies supply you, the network marketer, with really great marketing pieces that explain the business to the prospect in a single or a group of videos, and they give a way for the chance to take action. By that After all there is usually a link for them to sign up or look at your waiting list, making it virtually effortless so you might bring them under you in your downline. If they don’t subscribe then and there, though, all isn’t lost. That is where the next key element of an excellent automated marketing system comes into play.

The next important part of an automated marketing system is what’s called an autoresponder. Remember when your prospect opted directly into your marketing system for more information about your organization? Well, they handed you valuable information regarding themselves – their name, their email, and depending on the opt in form, their phone number. The autoresponder allows you to collect those email addresses and keep them stored in a database to be able to easily send follow-up emails in their mind as a group, rather than sending out individual emails.

Guess what else autoresponders can do? You can setup a series of emails and designate on which days you will send them to each prospect, even if they were put into the database on different days! So, you only need to write them once, the autoresponder manages the rest. It is sheer genius. One example of an autoresponder site is aweber.com. There are certainly others as well. Even better, the MLM and multilevel marketing companies who are offering you automated marketing systems will often have an autoresponder in place for you within that marketing system!

Ultimately, an excellent MLM automated marketing system drives your prospects to join a live recruiting webinar that is usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. That is invaluable to you, because let’s face it, anyone in the beginning of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that is included with practice and listening to the masters.By using all of the components described above in an automated marketing system to build your MLM or multi level marketing, you can see that many more opportunities for folks to sign up with you’re provided. It no longer depends on that 5 minute conversation you have using them on the opportunity meeting throughout your day.